What is 3D Product Visualization?
In 3D product visualization, products are created as digital, three-dimensional models on a computer. These models are assigned detailed material properties such as textures, surface characteristics, and lighting conditions. Based on this input, the computer calculates the final image in a process known as "rendering." This technique enables products to be presented in photorealistic quality or visualized in creative representations. 3D renderings provide a flexible and efficient way to showcase products before production, test design concepts, or create marketing materials.